We'll continue to see short (entertainment) videos: Snapchat Spotlight, YouTube Shorts, Reels, and TikTok. We'll even see Pinterest Idea Pins on Pinterest. YouTube Shorts work so well because they fuel a longer video.
In addition, more and more people are using their phones to create videos, photos, and graphics, and these videos are increasingly being viewed on mobile devices. Therefore, video content needs to be optimized for mobile. So, make your videos square or vertical.
Precisely because more and more videos are being made with a phone, videos are also becoming more authentic and personal. It doesn't all have to be polished. Genuine videos, like behind-the-scenes videos, are what really thrive . This week, I saw firsthand proof of this trend, which speaker Pelpina Trip mentioned.
To announce the new season of the TV show "Weer verliefd op je Huis" (In Love with Your Home Again), I asked presenter Kees Tol to make a behind-the-scenes video. I shared it for vtwonen on Instagram Reels, and guess what? It became the most-watched video yet: with a whopping 459,000 views! Now, I understand you're thinking: but Kees is famous, and "Weer verliefd op je Huis" is famous... and vtwonen has a lot of followers... All true... But this video generated about 2.5 times as many views as our average.
Want to know how to create an Instagram Reels? In this article, Pelpina explains it with a video.
Live video shopping
Kirsten Jassies mentioned it, but Pelpina also sees live video shopping as a trend. They've been doing this in China for years. While products are being discussed and people can ask questions, you can view product details in the stream and choose different colors and sizes. From the stream, you add products to your cart and checkout immediately. More and more companies are experimenting with this (TikTok, YouTube, Amazon). Interesting! Want to read more? Here are some examples of Chinese livestreams.
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